Marketing

Strategist

Marketing

Strategist

Video Marketing Strategist

Producing a great video isn't worth much unless you have a plan for using it to drive business goals. That's why we want to bring strategy to the table as often as we can. A video marketing strategy works to understand the business goals and then works backwards to determine ad spend and production costs. In this way, your marketing efforts can have measurable goals.

Learn the strategy behind these client's case studies

Case Study 1

Logos 10 Launch Film & Launch Event

Logos 10 Launch Film & Landing Page

Case Study 2

Children of the
Setting Sun

Children of the
Setting Sun

Case Study 3

Joe Clark:
Architectural Elements

Architectural
Elements

Joe Clark:
Arch. Elements

Case Study 1 - Logos 10

When your team is firing on all cylinders a great product film sets the tone for the rest of the narrative. Your copy, design, photography and ads can all flow out of it. When a solid theme is present, you can develop it with color, copy, lighting and more. You'll deliver a cohesive story that will allow for customers to see how your product can benefit them directly.

The Logos 10 campaign lead off with a product film that told the story of an imigrant family, a cross-cultural marriage, a tragic loss, inspiring women leaders, and legacy handed down from father to son. It showed how Logos could deliver insights into the words of the book of Proverbs and help preserve a legacy of faith.

The landing page used the passage from the video and themes from the story. Still photography captured on set appeared in the page so that the whole campaign felt like a cohesive whole. I helped to get things rolling with the creative direction and page planning. Our creative directors and lead designers took it to the next level. The copy came from talented contractor who was a previous in-house team member. It shows how a coordinated creative team can work to deliver inspiring messages.

The landing page used the passage from the video and themes from the story. Still photography captured on set appeared in the page so that the whole campaign felt like a cohesive whole. I helped to get things rolling with the creative direction and page planning. Our creative directors and lead designers took it to the next level. The copy came from talented contractor who was a previous in-house team member. It shows how a coordinated creative team can work to deliver inspiring messages.


The page includes a launch event that went live on launch day. We planned for a global impact and worked to contract crews around the world to shoot segments for the event. This helped send the message that Logos is an international product and used by leaders the world over.

Case Study 2 - Children of the Setting Sun

Children of the Setting Sun Productions' YouTube Channel grew in subscribers by more than 50% by running a simple paid ad campaign using vertical ads. The call to action was for views to subscribe, and it worked!

West Shore had a successful run on the film festival circuit. Eventually we used clips from it for vertical videos used in a donor supported paid ad campaign. This delivered a huge increase in subscribers.

The landing page used the passage from the video and themes from the story. Still photography captured on set appeared in the page so that the whole campaign felt like a cohesive whole. I helped to get things rolling with the creative direction and page planning. Our creative directors and lead designers took it to the next level. The copy came from talented contractor who was a previous in-house team member. It shows how a coordinated creative team can work to deliver inspiring messages.

Reuben Evans has spent over a decade directing films, documentaries, commercials and corporate spots all over the world.

As a director he's worked in narrative films, commercials, documentaries, and educational content.

Sometimes that means Hollywood stars like John Ryhs-Davies (Gimli from The Lord of the Rings) and Corbin Berson (L.A. Law, psych). Other times that's been working on documentaries shot in Oxford, Cambridge, the Vatican Library and the Jerusalem Museum.

Check out Reuben's IMDB page


The page includes a launch event that went live on launch day. We planned for a global impact and worked to contract crews around the world to shoot segments for the event. This helped send the message that Logos is an international product and used by leaders the world over.

Reuben Evans has spent over a decade directing films, documentaries, commercials and corporate spots all over the world.

As a director he's worked in narrative films, commercials, documentaries, and educational content.

Sometimes that means Hollywood stars like John Ryhs-Davies (Gimli from The Lord of the Rings) and Corbin Berson (L.A. Law, psych). Other times that's been working on documentaries shot in Oxford, Cambridge, the Vatican Library and the Jerusalem Museum.

Check out Reuben's IMDB page


Case Study 3 - Architectural Elements

Joe Clark turned a video concept into an entire brand. He grew his video presence online from a small YouTube channel to an epic following on LinkedIN.

Reuben Evans has spent over a decade directing films, documentaries, commercials and corporate spots all over the world.

As a director he's worked in narrative films, commercials, documentaries, and educational content.

Sometimes that means Hollywood stars like John Ryhs-Davies (Gimli from The Lord of the Rings) and Corbin Berson (L.A. Law, psych). Other times that's been working on documentaries shot in Oxford, Cambridge, the Vatican Library and the Jerusalem Museum.

Check out Reuben's IMDB page


Reach out to hire Reuben as your video marketing strategist

Contact

Let’s bring your vision to life

Feel free to reach out. I read every email that arrives in my box. And yes, we will work with your budget to bring your vision to life.

Profile portrait of a man in a white shirt against a light background

Reuben Evans

Founder

Extreme close-up black and white photograph of a human eye

Contact us

Let’s bring your vision to life

Feel free to reach out. I read every email that arrives in my box. And yes, we will work with your budget to bring your vision to life.

Profile portrait of a man in a white shirt against a light background

Reuben Evans

Founder

Extreme close-up black and white photograph of a human eye

Contact us

Let’s bring your vision to life

Feel free to reach out. I read every email that arrives in my box. And yes, we will work with your budget to bring your vision to life.

Profile portrait of a man in a white shirt against a light background

Reuben Evans

Founder

Extreme close-up black and white photograph of a human eye

Contact us