Vertical video is a great way to capture the attention of a wider audience. Platforms like YouTube Shorts and Instagram Reels are competing with TikTok for views. Unlike traditional YouTube channels, Shorts places the priority of audience retention rather than subscribers. They kick out a video to a small group of viewers and if it gets traction it goes out to a larger group. This allows for smaller creators to get a much broader audience.

Vertical video also allows you to use humor and exagerated