When the CEO gets on camera, you've got to make sure they look good. Corporate videos are all about clearly communicating your message while removing unnecessary distractions. You want your team members to look their best, and feel natural on camera. You want a sense of genuineness to come through. From a production standpoint, that often means a high-key look that is filled with lightness and optimism. When you combine a compelling story with clean visuals, you've got the ingredients of a great corporate video.